Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a knowledge-based company is also underlined: its purpose is to generate marketing knowledge, share it with other departments, and promote its use. As a consequence, the author argues, the marketing department is no longer simply r...
This book constitutes the refereed proceedings of the Second International Conference on GeoSpatial Semantics, GeoS 2007, held in Mexico City, Mexico, in November 2007. The papers are organized in topical sections on models and languages for geo-ontologies, alignment and integration of geo-ontologies, ontology-based spatial information retrieval, formal representation for geospatial data, and integration of semantics into spatial query processing.
Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-g...
There is a lot of hype, hand-waving, and ink being spilled about artificial intelligence (AI) in business. The amount of coverage of this topic in the trade press and on shareholder calls is evidence of a large change currently underway. It is awesome and terrifying. You might think of AI as a major environmental factor that is creating an evolutionary pressure that will force enterprise to evolve or perish. For those companies that do survive the "silicon wave" sweeping through the global econo...
Proceedings of the 6th European Conference on Intellectual Capital ECIC 2014
by Dagmar Caganova and Milos Cambal
24th European Conference on Knowledge Management Vol 1
This book addresses various aspects of knowledge management and technological advances that are driving the ongoing industrial revolution. This revolution is being driven by the rapid development of several key technologies, particularly in the areas of artificial intelligence, robotics, Big Data, the Internet of Things, nanotechnology, and biotechnology. Another most important and useful concept is knowledge management because modern organizations rely on knowledge and its development to achiev...
Transactional Analysis (TA) refers to a wide-ranging set of theories about the human personality. It provides an unambiguous and logical framework within which we can understand and analyze ourselves—our motives, our behavior, and our interactions with others. The principles of TA can be applied universally—at home, in the workplace, at clubs and restaurants, at sporting events, in social occasions, and so on. TA was originally developed by the American psychoanalyst Dr Eric Berne in the 1950s....
Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?” Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set...
Technology offsets, a nonconventional international trade-financing tool, is used by governments (buyers) to obtain industrial and technological benefits from companies (sellers) as part of international procurement. Offsets deals involve billions of dollars and this practice exists in around 80 countries around the world. Though offsets is a popular practice in defence, it is increasingly gaining popularity in civil sectors. Offsets is often tainted by controversy and receives bad press. What t...
In an age where knowledge is so easily disseminated, the modern-day workplace, and roles as we know them, are beginning to transform. As ideation establishes itself as a concept, if put into action, it could help to create and form a more transformative entrepreneurial future generation. It will be the actions of many ideators that will motivate and contribute to the post-pandemic economy, and this becomes even more tangible as fewer people occupy predetermined and fixed positions in companies....
Author of the bestselling DEI Deconstructed returns with a companion workbook filled with practical and actionable techniques for changemakers at all stages of their DEI journey. The next step in your DEI journey starts here. Building on the knowledge base of DEI Deconstructed, Lily Zheng offers a workbook with 40 original exercises, worksheets, and other tools to help guide you and your organization toward more substantive and lasting DEI outcomes. Whether you’re a new or veteran DEI practitio...
This is a comprehensive guide using People Models to understand and resolve conflict at different levels of the organization. It starts at the inter-organizational level explaining conflict between organizations that are involved in mergers and acquisitions. It looks at this kind of conflict not from the point of view of a business and economic rationale but from the point of view of there being a relationship between the two organizations. Here, this relationship is described by a People Model...
Coping with the Future
Coping with the Future has been written in response to widespread international awareness that the future is not predictable. In political and economic terms, we are in unknown territory, with daily developments around Brexit and the Trump Presidency, and "Kodak moments" in business. On the other hand, business leaders demand certainty, which is not available. This book redefines the nature of modern business. In contrast to recent trends, it has a focus on human-centred manufacturing and on d...
Companion Website for Technology In Action Complete
by Alan Evans, Kendall Martin, and Mary Anne Poatsy
Instructor Resource Manual (Download only) for Essentials of Systems Analysis and Design
by Joseph Valacich and Joey George
Entrepreneurship and Local Economic Development (Routledge Studies in the Modern World Economy)
This book focuses on the nature and role of entrepreneurship in modern developed and emerging economies and societies, its relation to governments and universities, and its role in the often-forgotten informal economy. The aim is to position entrepreneurship in the post-crisis context and explore how its relation to universities and governments contributes to explain the countries’ and territories’ growth performance and resilience or vulnerability to the crisis. The accent is particularly on pr...
Knowledge Brokerage for Sustainable Development
by Andre Martinuzzi and Michal Sedlacko
The menace of a post-truth era challenges conventional policy-making and science. Instead of fighting an uphill battle against populist solutions, those involved in both policy-making and science have to find innovative ways to collaborate, and make use of the vast amounts of knowledge that are already available. Knowledge brokerage, in this context, is more than a simple question-and-answer game: it is a process of co-creating and re-framing knowledge. In addition, Knowledge Brokerage for Susta...