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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses brin...

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook th...

Today, more than 78 per cent of all items available on the site are fixed price and the vast majority of these items are new. eBay is no longer just the site for second-hand items sold at auction. HOW TO USE EBAY AND PAYPAL not only includes the latest information and site changes for both eBay and PayPal, it also includes sections on: finding the best bargains from overseas; how to find some of the best deals online; and using your mobile to buy and sell on eBay. The eBay chapters are p...

"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.