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With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical framewor...

While there are numerous books on the subject of marketing using the internet, all tend to be practitioner-oriented and focus solely on computer nuts and bolts. "Internet Marketing" discusses many of those same nuts and bolts, but places them in the context of marketing strategy, consumer behaviour, advertising and the other business topics that make marketing different from computer programming. The printed textbook and the associated website have been designed from the start to complement each...

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses brin...