Communication and the Nonprofit Sector
by Matthew A. Koschmann and Matthew L. Sanders
In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumersbearing the mantra my way, right way, why pay?”want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital Worl...
Handbook on Tourism Market Segmentation
Ben Delaney's Nonprofit Marketing Handbook, Second Edition
by Ben Delaney
A Proactive Approach to Helping Neighbors Help Themselves In September of 1989, Hurricane Hugo tore through South Carolina, leaving a trail of destruction in its path. But in its wake also came hope, courage, and cooperation. In Charleston, the hurricane uncovered the plight of the poor and impoverished, and in response, a local priest led his church and community leaders to form ECCO, East Cooper Community Outreach. In The Winds of Change, Executive Director Jack Little tells the story of ECCO,...
Marketing Strategies Essential Learn How Your Business Can Meet Customer Needs in an Increasingly Competitive Market
by Brian Gibson
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a...
Some Days The Best Thing About My Job Is That The Chair Spins
by Happy People Books
The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on...