Strategic Communication for Non-Profit Organisations (Vernon Series in Communication)
by Gisela Goncalves
Protest Public Relations (Routledge New Directions in PR & Communication Research)
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and publi...
Social Media Marketing Workbook 2019
by Robert McDonald and Jason Miller
Aria Finger, CEO of the world's largest digital platform focused exclusively on young people and activism, teaches you how to connect with the coveted younger audience who choose to buy from brands that make a positive impact on their employees and the planet. Young people have more buying power than any generation that has come before them, and these young people want to know that the brands they give their money stand for something that they believe in. In fact, in just the first month of th...
Compelling Conversations for Fundraisers
by Janet Levine and Laurie a Selik
Strategic Communication for Non-Profit Organisations (Vernon Series in Communication)
Social Marketing and Advertising in the Age of Social Media (New Horizons in Marketing)
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters present original case studies and scenarios from international researchers to illustrate strategies and concepts in practice. Exploring the mechanics of social media, contributors highlight what makes a su...
The Five Steps of Effective Church Communications and Marketing
by Yvon Prehn
Start, Maintain and Grow Your Nonprofit Organization - Make Every Day Count!
by MS Mph Orellana-Paape
In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumersbearing the mantra my way, right way, why pay?”want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital Worl...
Handbook on Tourism Market Segmentation
A Proactive Approach to Helping Neighbors Help Themselves In September of 1989, Hurricane Hugo tore through South Carolina, leaving a trail of destruction in its path. But in its wake also came hope, courage, and cooperation. In Charleston, the hurricane uncovered the plight of the poor and impoverished, and in response, a local priest led his church and community leaders to form ECCO, East Cooper Community Outreach. In The Winds of Change, Executive Director Jack Little tells the story of ECCO,...
Ben Delaney's Nonprofit Marketing Handbook, Second Edition
by Ben Delaney
