The world of the professional service company in the 1990s is vastly different to the grey world of introduction and privilege which persisted long into the second half of the 20th century: Lloyds has been shaken to the foundations; banks are seen to be anything but infallible; and accountants are being sued. None of them can sit back on the glow of general approbation which they enjoyed in the past. Each of them must now take pains to manage their image. But it will take more than a big smile i...
Managing Negative Word-of-Mouth on Social Media Platforms (Innovatives Markenmanagement)
by Ines Nee
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the hel...
Essentials of Services Marketing (The Dryden Press series in marketing.)
by K Douglas Hoffman and John E. G. Bateson
Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.
Fashion Brand Internationalization (Palgrave Studies in Practice: Global Fashion Brand Management)
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global...
Leisure and Life Satisfaction: Foundational Perspectives with PowerWeb: Health & Human Performance
by Debra J Jordan, Donald DeGraaf, and Susan R. Edginton
Organized in three major sections the text provides a comprehensive overview of the phenomena of leisure in North American society, the delivery of leisure services and critical and relevant issues impacting professional practice. The authors demonstrate that the role of leisure professionals is one of crafting leisure environments to assist individuals, groups of people and whole communities in achieving a higher quality of life and a greater level of happiness and satisfaction.
Financial Accounting in the Hotel and Catering Industry
by Peter J Harris and Peter A. Hazzard
An annotation to the extracted takeover chapter and related provisions of the Corporations Law and the applicable sections of the Australian Securities and Investments Act and Regulations, and the Foreign Acquisitions and Takeovers Act and Regulations. Covers the major legislative and policy materials.
Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realize...
"NON-FICTION -- Full of colorful characters and the fascinating wheeling and dealings of the pawn shop Rick Harrison owns and runs with his father and his son, UNTITLED is a tie-in to Pawn Stars, one of the most popular shows on all of cable. It will take readers behind the scenes of Harrison's family-run pawn shop and bring its lovable cast to vivid life on the page. But it will also present Harrison's amazing personal story. While he registered a near-200 IQ at an early age, Rick developed a s...
Sustainable Tourism
Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highli...
Research Anthology on Concepts, Applications, and Challenges of FinTech
FinTech, an abbreviated term for financial technology, is a digital revolution changing the way banking and financial services are being used both by individuals and businesses. As these changes continue to take place, the financial industry is focused on technological innovation and feeding into this digital revolution to better serve consumers who are looking for easier ways to invest, transfer money, use banking services, and more. FinTech is increasing accessibility to financial services, au...
Experience Design im Tourismus – eine Branche im Wandel (Forschung Und Praxis An der Fhwien der Wkw)
Die Gestaltung von Erlebnissen ist seit Jahren eines der zentralen Themen im Tourismus. Die intensive Auseinandersetzung mit unterschiedlichen Konzepten der Erlebnisinszenierung, deren Anwendung in touristischen Bereichen oder der Einsatz von Erlebnismarketing und -vertrieb wirft dabei viele Fragen auf. Kann ein Erlebnis überhaupt inszeniert werden? Wie ist es um die Authentizität bestellt? Rechtfertigt der Aufwand den Nutzen? Handelt es sich dabei um eine langfristige Entwicklung oder nur um ei...
Dictionary of Event Studies, Event Management and Event Tourism (Events Management and Methods)
* An ontology of the study of planned events and the professional practice of event management and event tourism; * User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field; * E version has an interactive function with hyperlinks to sources, books in the EMTM series as well as ability to bookmark pages, instant linkage to cross references and more. This Dictionary, produced by a distinguished and varied panel of internati...
Guerrilla Marketing for Financial Advisors
by Jay Conrad Levinson and Grant W. Hicks
The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time to grow? It's time for you to implement the missing practice management processes into your financial business so you can build your ideal business. Based on extensive financial industry practice management research, proven marketing strategies...
The first edition of The Price of Football quickly established itself as the go-to guide to understanding football club finance for the serious fan. Kieran Maguire, one of the UK’s top football finance analysts, shows how professional clubs operate as businesses and explains, in non-technical language, how to read, understand and interrogate club accounts. As a clear-headed analysis and presentation of the financial imperatives and challenges facing football clubs across the English and Scottish...
Human Resource Management in the Hospitality and Tourism Industry
by Michael Riley
This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives: * the social psychology of managing people * the economics of labour * the practical techniques * strategy. The author argues that labour costs, labour utilisation, labour market behaviour and pay are inseparable from the skills of managing people. The book contains an important analys...
When Katherine Miller was first asked to train chefs to be advocates, she thought the idea was ludicrous. This was a group known for short tempers and tattoos, not for saving the world. But she quickly learned that chefs and other leaders in the restaurant industry are some of the most powerful forces for change in our troubled food system. Chefs are leading hunger relief efforts, supporting local farmers, fighting food waste, confronting racism and sexism in the industry, and much more. In At...
This book is written for professionals who wish to learn about methodological issues associated with health care surveys. It represents a distinct and important contribution to the application of the methodology of sample surveys to the collection of data on the utilization of health care services.
Understanding and Managing Tourism, 1/e
by John Richardson and Martin Fluker
This book is designed to be used as a textbook for teaching tourism to first-year Tourism and Business students in universities.The broad approach is to combine the extensive industry-based knowledge of John Richardson within an academic and pedagogical framework provided by Martin Fluker. This industry-driven perspective is a major source of differentiation between this text and the other texts now available. The other texts come from an academic perspective overlaid with an applied industry d...