The Definitive Guide to Customer Relationship Management (Collection)
by Dr V Kumar
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Food Marketing (McGraw-Hill Series in Computer Science) (Career competencies in marketing)
by Barry L. Reece
This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
"Cosmopolitan" Guide to Working in Retail ("Cosmopolitan" Career Guides)
by Elaine Robertson
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's...
Bangkok has been at the frontier of capitalism's drive into the global south for three decades. Rapid development has profoundly altered public and private life in Thailand. In her provocative study of contemporary commerce in Bangkok, Ara Wilson captures the intimate effects of the global economy in this vibrant city. The Intimate Economies of Bangkok is a multifaceted portrait of the intertwining of identities, relationships, and economics during Bangkok's boom years. Using innovative case st...
"Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, chief financial officer Sharon McCollam, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and...
How to Open & Operate a Financially Successful Retail Business
by Janet Engle
Today, textiles and apparel are produced in over 200 countries. Over the past 100 years, trade in textiles and apparel has progressed from independent markets within local communities to a complex global distribution system. No other forms of commerce can claim to be as pervasive throughout the globe as the production and distribution of textile and apparel products. Not only is this business found in all parts of the globe, but textiles and apparel provides employment for more people than any o...
