Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a global context. Its engaging, lively writing style enhances student learning, geared towards non-native speakers of English. Including a range of European and global examples - both successes and failures in business, the author introduces readers to key topics including services marketing, B2B marketing and green marketing. With 'Practitioner's Perspectives' and 'Professor's Perspectives' in each...
Wie manipuliere ich Befragungen richtig? Einfluss der Fragebogengestaltung auf die Befragungsergebnisse
by Lars Obernberger
The 2009-2014 World Outlook for Leisure Education
by Inc Icon Group International
L''interculturalit Et La Performance Des Relations Inter-Entreprises (Omn.Univ.Europ.)
by Tonye Gwogon-A
Die Wahl der Marktbearbeitungsstrategien im internationalen Handel, am Beispiel der Mode- und Bekleidungsindustrie
by Alexander Soare
Clusteranalyse Fuer Netzwerke (Informationstechnologie Und Oekonomie, #47)
by Alexandra Rebecca Klages
In diversen Forschungsgebieten lassen sich Relationen zwischen Objekten durch Netzwerke darstellen. Eine wichtige Fragestellung innerhalb der Analyse komplexer Gefuge ist die Identifikation eng vernetzter Gruppen von Objekten, welche auch Cluster genannt werden. Solche Strukturen lassen sich als Netzwerke abbilden, in denen die Objekte den Knoten und ihre Beziehungen den Kanten entsprechen. Diese Arbeit stellt eine neue Methode zur Bildung von Clustern in Netzwerken vor. Dabei werden hierarchisc...
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical framewor...
Understanding Sponsored Search: Core Elements of Keyword Advertising
by Professor Jim Jansen
This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.
Marketing in the New Public Sector (Marketing in the public sector) (Managing the Public Sector)
by Lionel G. Titman
The Complete Practical Digital Marketeer (Bumper Bite-Sized Business Books, #1)
by Stuart Haining Acib
