In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: 'the Happiness index', 'Gross National Happiness', 'well-being' and positive psychology have come to dominate the way we live our lives. As a result, our emotions have become a new resource to be bought and sold. In a fascinating investigation combining history, science and ideas, William Davies shows how well-being influences all aspects of our lives: business, finance, marketi...
This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.
Terrorist Attacks How To Influence Consumption (Social Science)
by Johnny Ch Lok
Reading Virtual Minds Volume I (Reading Virtual Minds, #1)
by Joseph Carrabis
Green Consumer's Supermarket Guide
by John Elkington and Julia Hailes
The authors of "The Green Consumer Guide" have conducted a survey of every UK supermarket chain and some 300 manufacturers of food and non-food items. They make assessments of brand-name and own-brand goods, directing readers to areas where their consumer power can have the most effect. John Elkington runs an independent consultancy whose clients have included BP, the Design Council, Glaxo, the Nature Conservancy Council and the United Nations Environment Programme. He also sits on advisory pane...
Design Principles and Methodologies (Springer Tracts in Mechanical Engineering)
by Alessandro Freddi and Mario Salmon
This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique. Although the semantic aspect is fundamental in industrial design, while the functional aspect is essential for the industrial product, the interaction between the two worlds is strategically vital. Design is also a st...
How Emotion Changing Influences Consumer Behaviors
by Johnny Ch Lok
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkâs Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other produ...
Environment How Influences Service Industry Consumer Behavior
by Johnny Ch Lok
Budget Planner 2019-2020 (Budget Book Monthly Bill Organizer, #1)
by Carmen G Mitchum
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
by Dr Rohit Bhargava
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emo...
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for...