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Following the journey of eight bargain store objects, Alison Hulme reveals the complex story behind society's simplest and cheapest commodities. Inspired by Walter Benjamin's Arcades Project, On the Commodity Trail explores the colourful and fascinating histories of everyday objects.Along the way, we observe raw materials on municipal rubbish dumps in China, newly re-made products in the world's largest wholesale market, and take a journey across the seas, to bargain stores in Europe and North A...

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Bet...

This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm's objectives. Game theory does not always accurately predict how rivals will act...

Marketing is a very vast topic and so many forget how easy it is to get lost in this vastness and loose relevance. Currently only 2% of brands are actually using marketing correctly as the rest as still trying to figure to WHO to market or sell to. Marketing is not losing its effectiveness but definitely losing relevance as most try to use it to mass usage. The idea behind this book is to bring relevance back to marketing. As I always say,"You cannot make even a single sale if you do not know W...

From tulips to jewels, gastronomy to silver, coffee to colours, that late 17th century and the 18th century saw an explosion of consumer and luxury objexts and a growing demand for their consumption by a widening section of the population. This interdisciplinary volume brings together a group of scholars to chart the rise of consumer culture in Europe during this period. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collec...

Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a diffuse, powerless bulk. With comprehensive computer usage and other technical advances, the applications of survey techniques and the number of competing interests have risen. Some fear that the privacy of personal data is threatened, while others become...

Herbert Hoover rose to political leadership in the 1920s, just as consumer society became dominant in the United States. Although personally uncomfortable with the values of consumerism, he worked to strengthen the economy through policies of conservation and to find desirable occupations for the new leisure available to modern workers. He envisioned great voluntary programs to promote standardization and simplification in American industries that would permit companies to pay both high profits...

The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunitie...

In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their 'voice' is important to maintain democratic and participatory values in planning electricity services. However, what is actually the voice of electricity users in Indonesia? Also, what can we learn from it when looking at the fitness of the electricity supply in Indonesia in the context of costs, reliability, and environmental aspects? This book presents the real e...

In a politically uncertain and distrusted world, citizens appear to be seeking political expression in their everyday lives and quite prominently in their consumption practices. In advanced consumer societies, the politics of consumption have come to the centre stage. This book elaborates on the grounded perceptions, practices and problematizations of the equation of political action and market action. It presents the opportunities and hindrances of alternative forms of partaking in civic life b...

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone how to become the trusted sales professional who consistently winsnew business.Customers are overloaded with information, overwhelmed by options, and short on time - so the salesperson who is always responsive and completely focused on value, is t...