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How did Americans come to quantify their society's progress and well-being in units of money? In today's GDP-run world, prices are the standard measure of not only our goods and commodities but our environment, our communities, our nation, even our self-worth. The Pricing of Progress traces the long history of how and why we moderns adopted the monetizing values and valuations of capitalism as an indicator of human prosperity while losing sight of earlier social and moral metrics that did not pu...

This text takes a practical, applied approach to consumer issues by presenting information in a manner that is easy for students to comprehend. Covering the basics of both theory and practice, the text is designed to help students learn to make informed consumer decisions, both now and in the future. Coverage includes helpful advice on consumer issues and warnings about common fraudulent practices.

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and effici...

Aria Finger, CEO of the world's largest digital platform focused exclusively on young people and activism, teaches you how to connect with the coveted younger audience who choose to buy from brands that make a positive impact on their employees and the planet. Young people have more buying power than any generation that has come before them, and these young people want to know that the brands they give their money stand for something that they believe in. In fact, in just the first month of th...

During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications. How will they affect the worldwide economics and management of agriculture? food legislation? the environment? the determination of foo

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumptio...

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an in...

A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator, sophisticated man of letters, and more Utilizes Caesar's own extant writings Examines the viewpoints of Caesar's contemporaries and explores Caesar's portrayals by artists and writers through the ages