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Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming...

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries. This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a pract...

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer B...

Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers. The book shows why customers complain and how these complaints create huge problems for organizations, including limiting their growth, increasing unnecessary costs, contributing to customer churn, and upsetting employees. The book also calculates the enormous costs of co...

"Women Want More" is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group's Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women's deepest desires, frustrations, and goals. The authors describe how this 'invisible market' has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women's needs is the key to re powering o...

In this groundbreaking work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. American advertising pioneer Claude C. Hopkins is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. Many regard a s...

This book is primarily for parents looking for a source of information which compares the different types of childcare available in the UK. It provides information on the financial consequences, commitments and obligations that come with each of the different forms of childcare. Employers should find the book useful because of the employment tax consequences of childcare benefits, and the variety of childcare concerns brought to HR, relating to a wide range of employees. Employers who value the...

This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your mark...

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundr...

How to Build a Following, Make Authentic Connections, and Promote Your Work Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers will learn how to develop social media cam...

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address...