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How to Build a Following, Make Authentic Connections, and Promote Your Work Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers will learn how to develop social media cam...

How do we measure happiness? Focusing on subjective measures as a proxy for welfare and well-being, this book finds ways to do that. Subjective measures have been used by psychologists, sociologists, political scientists, and, more recently, economists to answer a variety of scientifically and politically relevant questions. Van Praag, a pioneer in this field since 1971, and Ferrer-i-Carbonell present in this book a generally applicable methodology for the analysis of subjective satisfaction....

The Superclass - politicians, military leaders, finance gurus, energy barons, media moguls and thought leaders - is the small group that currently plays the greatest role in shaping the progress of globalisation and perhaps the group most changed by that phenomenon, so much so that they have more in common with one another than they do with their own countrymen. And because this group frequently operates outside all national and international regulation, they are often in conflict with the elite...

In this landmark work of economic sociology, Lucien Karpik introduces the theory and practical tools needed to analyze markets for singularities. Singularities are goods and services that cannot be studied by standard methods because they are multidimensional, incommensurable, and of uncertain quality. Examples include movies, novels, music, artwork, fine wine, lawyers, and doctors. "Valuing the Unique" provides a theoretical framework to explain this important class of products and markets that...

When a physician recommends that you undergo a clinical test, most people wonder why they need the test and what the results may say about their health. This informative, accessible, layperson's guide to laboratory tests helps you to understand the many kinds of tests that are performed, exactly what is being tested, and, most importantly, what the results mean. Experienced clinical laboratory scientist Mary C. Ricotta, Ph.D., explains the importance of lab tests in the overall evaluation of h...

The author gives her predictions as to what we'll buy, where we'll work, how we'll live and what we'll think in the upcoming decade. The changes she foresees include "cashing out", or swapping the rat-race for the good life, "staying alive" - the "hyper-quest" for good health and "fantasy adventure" - risk-free adventures at second hand via exciting new applications of film and video. The author spells out the ways she and her colleagues make these predictions and shows how to capitalize on the...

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the met...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers—each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opport...

What makes a society innovative?   Tracing the story of five great civilizations, from ancient Egypt, Greece and Rome, to the Middle East, Europe, the United States and China, this book will tell you. History offers us a model and lessons for what can be done right, and it shows how once mighty and innovative societies can fall. The story here departs from pundits who believe that the Western or American-style political and legal system is uni­versally best for economic success. At various ti...

Awarded Bronze Medal in the Advertising / Marketing / PR / Event Planning category of the 2021 Axiom Business Book Awards. In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understand...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, and consumers. The Bully of Bentonville exposes the zealous, secretive, small-town mentality that rul...

Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today....

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a...

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders. Embracing the extremities of Customer Experience (CX) and studying its multiple sides th...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2...

Economists have traditionally studied aggregate behavior as the outcome of individual decisions made interactively, while sociologists have focused on the role of social influences on individual behavior. Over the past decade, however, the barriers between the disciplines have broken down, resulting in the new area of social economics. Social economics is based on the assumption that individuals are directly influenced by the choices and characteristics of others, creating a feedback loop from t...

Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and constraints as religion, science, politics, or law. While some actions can be understood in traditional econom...

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

In "Dream Worlds", Rosalind Williams examines the origins and moral implications of consumer society, providing a cultural history of its emergence in late nineteenth-century France.

In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbo...

New mass production methods after World War I intensified the debate over the allocation of growth in the advanced industrial societies, resulting eventually in a new balance of production and consumption as the routine of the 40 hour week and the annual holiday became the norm. Gary Cross provides a comparative and wide-ranging historical analysis of the work-and-spend ethic, exploring American, British and French patterns of organizing free time. Covering the emergence of a consumer society in...