Search results

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and indu...

Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active participants in the development and marketing of products. "Conquering Consumerspace" details the factors that contribute to this continuing revolution, and reveals how companies can leverage their customers as an integral part of their branding and marketing strategies. It contains cutting-edge content, written in a lively, conversational s...

Argues that society is now built upon a distrust of institutions and government, with people instead tending to trust complete strangers, or even an Internet bot, and explains the mechanics of trust to show how to benefit from this radical shift.

In the digital age tasks are increasingly modularised and consumers are increasingly becoming prosumers. Replacing digital labour and prosumption within an American context and the wider political economy, this volume presents a critical account of the forces which shape contemporary subjects, networks, and labour practices.

For all their sophistication, Roman roads are responsible for the narrowness of our train seats today. The first Victorian trains were built to the same width as horse-drawn wagons; they, in turn, were designed to fit the ruts left in the road by Roman chariots. This fascinating and witty book explains how our national characteristics - our sense of humour, our hobbies, our favourite foods and our behaviour with the opposite sex - are all defined by our nation's extraordinary geography, geolog...

Here David McWilliams presents the story of modern Ireland. Surveying four decades, bookended by the visits of the pope in September 1979 and August 2018, he explores how Ireland has become one of the wealthiest and most progressive nations in the world. Once we threw off the shackles and replaced the torpor of collective dogma with the vibrancy of individual freedom, our economy too started to motor. A triumph of popular economics and social history, Renaissance Nation is the story of how, alm...

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and...