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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' c...

The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the wo...

This work aims to apply radical behaviourist accounts of human behaviour to the activities of purchase and consumption, otherwise known as consumer behaviour. By building upon an established research tradition, the author integrates theory from both psychology and marketing disciplines.

Fast fashion and disposable clothing have become our new norms. We buy ten-dollar shoes from Target that disintegrate within a month and make weekly pilgrimages to Forever 21 and H&M. Elizabeth Cline argues that this rapid cycle of consumption isn't just erasing our sense of style and causing massive harm to the environment and human rights - it's also bad for our souls. Cline documents her own transformation from fast-fashion addict to conscientious shopper. She takes a long look at her overstu...

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. Afte...

Fritjof Capra, bestselling author of The Tao of Physics and The Web of Life, here explores another frontier in the human significance of scientific ideas—applying complexity theory to large-scale social interaction. In the 1980s, complexity theory emerged as a powerful alternative to classic, linear thought. A forerunner of that revolution, Fritjof Capra now continues to expand the scope of that theory by establishing a framework in which we can understand and solve some of the most important...

Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all. The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment and fresh analysis for the future pursuit of true Self-realisation and true Long-term Happiness. Easy to read, yet deals with the mos...