Introduction To Service Market (Marketing Development)
by Johnny Ch Lok
CB Online, 1 Term (6 Months) Printed Access Card for Babin/Harris' Cb, 8th
by Barry J Babin and Eric Harris
Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID...
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, execut...
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe...
Happiness Centered Customers (Happiness Centered Life, #3)
by Suresh Devnani
Annual Reports on Consumer Policy in Oecd Member Countries
Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positi...
The Sourcebook of County Demographics (Sourcebook of County Demographics)
Consumer Reports 1990 Buying Guide Issue
Consumer Insight Workbook
by Lisa F Campbell, Bruce H Bendinger, and Lisa Fortini-Campbell
This pioneering study examines in extensive detail the economies and material cultures that slaves built among themselves in two of the most heavily developed plantation regions in the Americas. Focusing on two geographical areas that led in the production of sugar - Jamaica in the eighteenth century and Louisiana in the mid-nineteenth century - Roderick A. McDonald presents a fascinating picture of the resourceful efforts slaves on sugar plantations made to better their circumstances under work...
Identifying Undesirable Traits and Behaviors in Customer Service
by Ferdy Saitta
