IGNITE: How to unlock your brain's true potential - and change your life

by Neeltje Van Horen

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Book cover for IGNITE

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With a successful career as one of the world’s most influential economists — with senior positions at the Bank of England and in academia -- Neeltje van Horen was overwhelmed at work. She resolved to retrain her brain, one small habit at a time. Using her skills as an economist, she analysed all the available data about brain training to discover what really worked. After just a few months, she noticed huge improvements in her mental capacity and felt much better about life.

Neeltje shares these techniques in IGNITE! providing a comprehensive one-stop-shop guide for anyone who wants to improve their mental performance and reduce their stress levels, but feels they don’t have the time to do so. IGNITE! takes a holistic approach, covering everything readers need to know and helps them assess which strategies will be most effective for them. By emphasising big-picture concepts, it doesn’t mire readers in details, saving them time and energy.

IGNITE! will help readers transform the way they think about their own abilities and beliefs, their work and their lives. It explains the science and psychology behind focus, memory, motivation, and habit formation, and recommends concrete strategies for increasing our efficiency and challenging harmful mindsets. It will unlock your brain’s potential – and change your life.

  • ISBN13 9781835010761
  • Publish Date 13 March 2025
  • Publish Status Forthcoming
  • Publish Country GB
  • Imprint Bedford Square Publishers
  • Format Paperback (UK Trade)
  • Language English