Foundations of Marketing Practice: An Applied Approach

by David Strutton and Kenneth Thompson

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Book cover for Foundations of Marketing Practice

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You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.

Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don't.

Foundations of Marketing Practice: An Applied Approach:

  • expresses the benefits of creating, sustaining, and strengthening exchange relationships.
  • is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
  • is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.
  • ISBN13 9798765778128
  • Publish Date 23 June 2023
  • Publish Status Active
  • Publish Country US
  • Imprint Kendall/Hunt Publishing Co ,U.S.
  • Pages 277
  • Language English