The Art of Advertising: George Lois on Mass Communication

by George Lois and Bill Pitts

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A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work
  • ISBN10 0810903733
  • ISBN13 9780810903739
  • Publish Date 1 July 1977
  • Publish Status Out of Print
  • Out of Print 19 October 2003
  • Publish Country US
  • Publisher Abrams
  • Imprint Harry N. Abrams, Inc.
  • Format Hardcover
  • Pages 336
  • Language English