International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
- ISBN10 129245024X
- ISBN13 9781292450247
- Publish Date 26 July 2023
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Pages 4
- Language English
- URL https://mlm.pearson.com/global/students/get-registered/index.html