MyLab Marketing with Pearson eText for Selling Today: Partnering to Create Value, Global Edition

by Gerald Manning, Michael Ahearne, and Barry L. Reece

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Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.

With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

 

  • ISBN10 1292729953
  • ISBN13 9781292729954
  • Publish Date 31 May 2023
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited