Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
- ISBN10 184839005X
- ISBN13 9781848390058
- Publish Date 2 January 2008
- Publish Status Active
- Publish Country GB
- Imprint Summersdale Publishers
- Format Audiobook (MP3)
- Duration 1 hours and 55 minutes
- Language English