Problem Hunting: The Tech Startup Textbook

by Brian Long

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Book cover for Problem Hunting

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A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
  • Finding and testing product market fit
  • Creating and refining your product
  • Selling and marketing your new solution
  • Hiring your team and building your culture
  • Mobilizing financial, legal, and compliance functions
  • Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
 
  • ISBN10 1510778667
  • ISBN13 9781510778665
  • Publish Date 3 October 2023
  • Publish Status Active
  • Publish Country US
  • Imprint Skyhorse Publishing
  • Format eBook (EPUB)
  • Pages 288
  • Language English