This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
- ISBN10 0866565493
- ISBN13 9780866565493
- Publish Date 1 January 1986
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Routledge Member of the Taylor and Francis Group
- Format Hardcover
- Pages 240
- Language English