Meganets: How Digital Forces Beyond Our Control Commandeer Our Daily Lives and Inner Realities

by David B Auerbach

How the autonomous digital forces jolting our lives - as uncontrollable as the weather and plate tectonics - are transforming life, society, culture, and politics.

David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China's Social Credit System and India's Aadhaar.

As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them.

Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities.

Auerbach's analysis of these gargantuan opaque digital forces yield important insights such as:

- The conventional wisdom that the Googles and Facebook of this world are tightly run algorithmic entities is a myth. No one is really in control.

- The efforts at reform - to get lies and misinformation off meganets - run into a brick wall because the companies and executives who run them are trapped by the persistent, evolving, and opaque systems they have created.

- Bitcoin and other cryptocurrencies are uncontrollable and their embrace by elite financial institutions threatens the entire economy

- We are asking the wrong questions in assuming that if only the Facebooks of this world could be better regulated or broken up that they would be better, more ethical citizens

- Why questions such as making algorithms fair and bias-free and whether AI can be a tool for good or evil are wrong and misinformed

Auerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail.

• ISBN10: 1541774442
• ISBN13: 9781541774445
• Publish Date: 6 April 2023
• Publish Status: Active
• Publish Country: US
• Publisher: INGRAM PUBLISHER SERVICES US
• Imprint: PublicAffairs,U.S.
• Format: Hardcover
• Pages: 352
• Language: English

Reviews

[Jeff Sexton]

A Needed Conversation. As someone also in tech at a megacorporation (though to be clear, not the same ones Auerbach has worked for) that openly seeks to employ several of the technologies discussed in this book, and as someone who finished this book right as Elon Musk's takeover of Twitter was being completed and Facebook announced that it was open to colluding with Twitter regarding content moderation... this was an absolutely fascinating look at my field and where at least one part of it currently is. But it is also written in a very approachable manner, one such that anyone who so much as uses any social media even casually or who interacts with their government virtually at all (if you see what I did there ;) ) will be able to follow along with reasonably well. Fear not! No Discrete Modeling, Statistics, Calculus, or any other high level collegiate mathematics Computer Science majors are forced to endure will be required here. :)

And yet, this is also a book that everyone *needs* to read and understand. Auerbach manages to boil his primary thesis of what meganets are and how they operate into three very simple yet utterly complex words: Volume. Velocity. Virality. And he repeats these words so *very* often that you *will* remember them long after you've read this text. (Though I note this writing this review just 24 hrs after finishing my read of it, and knowing I'll read at least 30 more books before 2022 is done. So check back with me on that after this book actually publishes in about 4.5 months. :D)

Indeed, really the only problem here - potentially corrected before publication - is that at least in the copy I read, the bibliography only accounted for about 15% of the text, which is fairly light for a nonfiction book in my experience, where 20-30% is more normal and 50% is particularly well documented. Thus, the single star deduction.

Still, this truly is a book everyone, from casual readers uninterested in anything computer yet who are forced to use computers in modern life to the uber-techs actually working in and leading the fields in question to the politicians and activists seeking to understand and control these technologies, needs to read. Very much recommended.