The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how.
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity — think Strunk and White’s Elements of Style for the digital age.
In SMART BREVITY: Write Less. Say More. Be Heard, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
- ISBN10 1523516976
- ISBN13 9781523516971
- Publish Date 1 November 2022 (first published 20 September 2022)
- Publish Status Active
- Publish Country US
- Imprint Workman Publishing
- Format Hardcover
- Pages 224
- Language English