The Come Back Culture – 10 Business Practices That Create Lifelong Customers: 10 Business Practices That Create Lifelong Customers

by Jason Young

Jonathan Malm and Horst Schulze (Foreword)

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Book cover for The Come Back Culture – 10 Business Practices That Create Lifelong Customers

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Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.

Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows...Read more
  • ISBN10 1540901971
  • ISBN13 9781540901972
  • Publish Date 12 July 2022 (first published 17 May 2022)
  • Publish Status Active
  • Publish Country US
  • Publisher Baker Publishing Group
  • Imprint Baker Books, a division of Baker Publishing Group
  • Format Hardcover
  • Pages 208
  • Language English