M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
- ISBN10 1260381897
- ISBN13 9781260381894
- Publish Date 19 March 2021
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 4th edition
- Format Paperback
- Language English