Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
- ISBN10 3110736950
- ISBN13 9783110736953
- Publish Date 25 October 2021 (first published 6 October 2021)
- Publish Status Active
- Publish Country DE
- Publisher De Gruyter
- Imprint De Gruyter Oldenbourg
- Format Hardcover
- Pages 387
- Language English
- URL https://degruyter.com/isbn/9783110736953