The mass media has long been an important research and theoretical focus of the communication discipline. New media scholars conduct media research from a variety of scholarly traditions, including social science, humanistic/interpretive approaches, critical/ cultural studies, and rhetorical studies. The growth of the Internet, social media, mobile applications, media convergence, and a variety of other technological advances have significantly transformed the media landscape. Casing Mediated Communication presents 26 case studies that explore the multi-faceted nature of new media and mediated communication as applied to current communication contexts, such as interpersonal relationships, online dating, online organizational communication, online social support, strategic communication, and global new media communication and international/intercultural issues.
- ISBN13 9781792446757
- Publish Date 8 January 2021
- Publish Status Active
- Publish Country US
- Imprint Kendall/Hunt Publishing Co ,U.S.
- Format Paperback
- Pages 277
- Language English