Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
- ISBN10 9353887119
- ISBN13 9789353887117
- Publish Date 15 January 2021 (first published 5 January 2021)
- Publish Status Transferred
- Publish Country IN
- Imprint SAGE Publications India Pvt Ltd
- Format eBook
- Pages 324
- Language English