For undergraduate and graduate courses in marketing management.
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The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.
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- ISBN10 1787645592
- ISBN13 9781787645592
- Publish Date 19 September 2019
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Format eBook
- Pages 832
- Language English