Test Item File for Integrated Advertising, Promotion and Marketing Communications

by Kenneth Clow and Donald Baack

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  • ISBN10 013607944X
  • ISBN13 9780136079446
  • Publish Date 14 April 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 4th edition
  • Format eBook
  • Language English