F&B Module 33: Integrated Marketing Communications and the Restaurant Industry (Hospitality Management Learning Modules)

by Peter Szende and Nicole Ames

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Book cover for F&B Module 33

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Hospitality Management Learning Modules is a series of concise and self-contained modules written by experts in the hospitality industry. They are designed with both students and instructors in mind. These modules can be used as stand-alone documents or combined to form a custom instructional packet tailored to fit the unique needs of the instructor and course curriculum. Due to the consistent and streamlined format, most modules can be covered in one or two 90-minute class periods.



About this module:
  • ISBN10 0132958864
  • ISBN13 9780132958868
  • Publish Date 16 June 2014
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Language English