The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.
Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:
- Identify your values and your unique combination of skills and experience
- Discover your purpose
- Build a strong brand identity
- Make sure employers, clients and customers remember you
- Network effectively
This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
- ISBN10 0273779206
- ISBN13 9780273779209
- Publish Date 5 February 2014
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Format eBook
- Pages 246
- Language English