For courses in business communication.
Technology and communication intersect to prepare students for the workplace
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material.
- ISBN10 1292353155
- ISBN13 9781292353159
- Publish Date 27 July 2020 (first published 27 June 2017)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Format eBook
- Language English