Advances in Theory and Practice in Store Brand Operations

by Jiazhen Huo

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This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the...Read more
  • ISBN13 9789811598760
  • Publish Date 5 January 2021
  • Publish Status Active
  • Publish Country SG
  • Imprint Springer Verlag, Singapore