An artistic rendering of the African antelope, the Springbok, was depicted with stylized wings to serve as the logo of South African Airways (SAA) for well over 60 years. It was replaced by a new corporate identity when the airline was rebranded after the demise of apartheid, the release of Nelson Mandela from political incarceration, and the introduction of a non-racist democratic society in South Africa in the mid-nineties. As a state-owned entity, many people once saw SAA as the 'apartheid airline.' For a time, travel on board its aircraft was restricted to whites only, but this was later changed to include members of all the country's diverse racial groups. SAA pioneered flight throughout Africa during the colonial era, long before airports, supply services, radio and weather forecasting capabilities even existed. Its staff and equipment served with the Allies in Europe and North Africa during WWII and it met the enormous challenge of having to circumvent African airspace when flying to destinations abroad after most African nations closed their skies to it in protest against the country's racist policies in the early sixties. Over the years the airline grew into one of the world's major domestic, regional, and international carriers. Its long history was eventually terminated and replaced by a new entity in 2020 with the the outbreak of the coronavirus pandemic. In its original incarnation it could proudly boast of being one of the world's oldest and longest-surviving international carriers. It is still seen by many around the world as the airline with that much revered and fondly remembered emblem, the Flying Springbok.
- ISBN10 1789046467
- ISBN13 9781789046465
- Publish Date 30 July 2021
- Publish Status Active
- Publish Country GB
- Imprint John Hunt Publishing
- Format Paperback
- Pages 536
- Language English