For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.
- ISBN10 0130620300
- ISBN13 9780130620309
- Publish Date 19 October 2001
- Publish Status Out of Print
- Out of Print 8 June 2009
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 399
- Language English