The Media and Entertainment Industries: Readings in Mass Communications

by Albert N. Greco

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Book cover for The Media and Entertainment Industries

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The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats — from books to the Internet — have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. As we enter the next Millennium, it appears that media and entertainment products and services, whether purchased or rented, will continue to have a wide-reaching, profound influence on all aspects of our lives.

This contributed volume — based in part on the books in the Allyn & Bacon Series in Mass Communication — seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries.

  • ISBN10 0205300103
  • ISBN13 9780205300105
  • Publish Date 16 August 1999
  • Publish Status Out of Print
  • Out of Print 9 February 2015
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 288
  • Language English