The Mental World of Brands: Mind, Memory and Brand Success

by Giep Franzen and Margot Bouwman

Ruth Rose (Translator)

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  • ISBN10 1841160814
  • ISBN13 9781841160818
  • Publish Date 5 April 2001
  • Publish Status Out of Print
  • Out of Print 17 July 2009
  • Publish Country GB
  • Imprint NTC Publications
  • Format Paperback
  • Pages 488
  • Language English