This book provides help in bringing your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets.
- ISBN10 0844230103
- ISBN13 9780844230108
- Publish Date 11 January 1996
- Publish Status Active
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Edition 2nd ed.
- Format Paperback
- Pages 320
- Language English