The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
- ISBN10 1408272369
- ISBN13 9781408272367
- Publish Date 18 April 2013
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition Adapted edition
- Format Paperback
- Pages 936
- Language English