Pre-Test-Market Models: Validation and Managerial Implications

by Glen L Urban and Gerald M Katz

Sloan School of Management (Creator)

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  • ISBN10 124507301X
  • ISBN13 9781245073011
  • Publish Date 11 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 50
  • Language English