IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

by Kenneth E. Clow and Donald E. Baack

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  • ISBN10 0132090708
  • ISBN13 9780132090704
  • Publish Date 9 November 2008
  • Publish Status Out of Print
  • Out of Print 18 March 2011
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 4th edition
  • Language English