Implementing a Successful Marketing Strategy is an authoritative, insiders perspective on devising, developing, and executing an effective long-term marketing strategy for your company. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for creating unique business messages, knowing your target audience, and assessing launch success. These authors explain how to stay on top of innovative strategies by outlining the fundamental components of a successful marketing campaign, following industry trends and demographics, and leveraging the ever-increasing role of the Internet. From conducting essential market research to determining ambitious yet attainable marketing goals to establishing the role of each member of the marketing department in achieving those goals, these authors discuss what it takes to support business objectives by focusing on marketing changes that directly impact the bottom line of the company. Underlining a companys need to be agile, adaptable, and forward-thinking in this increasingly competitive business climate, the authors also demonstrate the importance of fully utilizing your resources by using all available marketing channels to transmit your companys message. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to implementing a proactive marketing strategy that catapults your company far above the rest.
- ISBN10 0314194789
- ISBN13 9780314194787
- Publish Date 1 October 2008
- Publish Status Unknown
- Publish Country US
- Imprint West Publishing Co
- Format Paperback
- Pages 152
- Language English