Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.
- ISBN10 0704506394
- ISBN13 9780704506398
- Publish Date 21 December 1989
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Paperback
- Pages 200
- Language English