This text examines the relationship between ethics and business, looking in detail at key areas like personal standards, leadership, marketing, empowerment and the implications of "going green". Practical guidance is offered based largely on what successful organizations are already doing. Drawing on sources ranging from classic philosophy to modern managment expertise, Philip Holden shows how meeting the needs of employees, customers and the community, together with respect for the environment, can lead to improved business performance.
- ISBN10 0566081156
- ISBN13 9780566081156
- Publish Date 28 January 2000
- Publish Status Out of Print
- Out of Print 19 April 2005
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Hardcover
- Pages 168
- Language English