The Business of Domain Names

by Nicolae Sfetcu

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On the Internet, the Domain Name System (DNS) associates various sorts of information with so-called domain names; most importantly, it serves as the "phone book" for the Internet: it translates human-readable computer hostnames. Domaining is the business of buying, selling, developing and monetizing Internet domain names. Such domain name portfolios often include cleverly chosen and highly marketable generic domain names, or domains whose registrations had lapsed yet still retain reasonable traffic. There is sometimes no actual intent to use any of the domain names with the exception of generating advertising revenue through domain parking.
  • ISBN10 1447845498
  • ISBN13 9781447845492
  • Publish Date 4 September 2011
  • Publish Status Active
  • Publish Country GB
  • Imprint Lulu.com
  • Format eBook
  • Language English