Sales Presentations: Persuading People to Buy

by Bruce Wilson

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Persuading people to buy through formal sales presentations is a critically important skill for all sales people. This guide gives you a practical framework through which you can prepare and present sales presentations in a powerful and persuasive way. It shows you how to include key success factors when planning your presentation, how to implement a clear structure and link your content directly to the needs of your audience. It provides simple guidelines for successful physical and vocal projection, using visual aids and fielding questions. Of course it also outlines how you should ask for a commitment. Unique to this guide is a process of Audience Objection Analysis through which you can predict and resolve potential customer objections during the delivery of your presentation. This dramatically increases your ability to close. Full of winning techniques used by major corporations, this guide can be yours for less than the price of an everyday lunch.
  • ISBN10 1326095323
  • ISBN13 9781326095321
  • Publish Date 24 November 2014
  • Publish Status Active
  • Publish Country GB
  • Imprint Lulu.com
  • Format eBook
  • Language English